The term-Digital Marketing- refers to the use of all types of digital media for advertisement. It includes advertising using the television, radio, internet and mobiles wherein the advertisement content is delivered to the target markets using the digital devices. Digital internet marketing is a subset of the whole superset of digital marketing and an offspring [...]
The term-Digital Marketing- refers to the use of all types of digital media for advertisement. It includes advertising using the television, radio, internet and mobiles wherein the advertisement content is delivered to the target markets using the digital devices. Digital internet marketing is a subset of the whole superset of digital marketing and an offspring of the digital revolution which has seen convergence of technologies across different devices and platforms.
Internet marketing refers to all those marketing activities which are undertaken via the internet medium. Since the visitors from all over of the world make use of the internet resources for meeting their objectives, this offers a good platform for businesses to find the customers for their products and services. There are a number of activities which qualify to be called as internet marketing activities. The internet marketing specialist whether a company or an individual is an expert who is deft in using different internet web resources for benefit of the client.
These activities can be broadly categorized into two segments: pull and push. The former is essentially a passive form of digital internet marketing wherein the users establish the contact by seeing the websites of companies, reading their articles and blogs, and through other forms of links. Affiliate marketing, search engine marketing including the search engine optimization and the search engine ads (popularly called PPC) are parts of these pull advertising. The objective of these methods is to target the users who use the search engines for finding the products or services which they want or who visit the other sites in good numbers.
The push type of online marketing is a more active approach on the part of the businesses to gain more customers. The email marketing and the Really Simple Syndication feeds are two of the most popular ways of actively approaching the likely customers online.
Both the push and pull forms of advertising are also used by the internet marketing specialist for advertising on the online social media web resources. These resources enable user-admin and the user-user interactions and are a good way of advertising by words of mouth and using the references. The businesses make use of the networking communities to promote their offerings. These social media sites can also be used by way of the paid methods of advertisements by creating and directing controlled ad campaigns.
Since the internet is now also available on the mobiles, thanks to the convergence of information and communication technologies as a result of digital revolution, the marketers can not let go this opportunity. Mobiles are the relatively new entrants to the field of digital marketing but these provide an opportunity to reach out directly to the market segments. The web resources are increasingly being made compatible with the mobile devices and the latter are increasing being converted into multi-media compatible devices.
Internet has also eased the telecommunication. Digital internet marketing also makes use of the internet based VOIP technology for telemarketing of products and services at far away places at nominal rates.
With so many activities to perform on internet, the experts make use of the best internet marketing mixes for a particular business.